after 8 months of fashion drought, i am finally inspired by fashion again.
currently into: flowery prints with a black base, flowy, flirty skirts, bright pinks and purples, grey shoes, and satchel bags, and proenza.
Archive for the ‘moodboard’ Category
heartbeat
May 7, 2010two instances of strategic utilizations of popular culture:
Both are MVs produced for the World Expo’10. To me, both effectively use popular culture for nation-building and tourism purposes. They also use similar strategies: they both capitalize on their nation’s popular music celebrities, and combine music with colourful, attractive and poignant images to paint a positive and idealistic picture of the nation. Both demonstrate the growing aestheticization of the local landscape, and the use of local identity to gain a competitive advantage in the global marketplace. Both are also results of the shift towards a creative economy, and the apparent urgent pressing need to nurture and attract creative citizenship.
personally, both also manages to tug at my heartstrings and make me long for home.
